Cannabis growers know what they want. So when they pick up a bag of soil or nutrients, that label better tell them everything they need to know. We created a bold design for Growers’ line of soil and nutrients to make sure their products were picked up over competitors. The brand’s deep roots in agriculture and vast knowledge are apparent in the design, with a clever way of showcasing the numerous benefits and proprietary innovations.

Instead of keeping the product hidden behind its new, colorful package, we let it shine on a brand-new website. The unique dual-scrolling site showcased both the dirt and the design with macro shots of the soil and beauty shots of the packaging.