Advertising Campaign: Kirstie Alley’s Return to Jenny Craig is Dazzling

The reintroduction of Kirstie Alley as Jenny Craig’s spokeswoman has been as large as the beloved star’s personality. Since announcing her return on April 7, Kirstie and her story have been featured in such top media outlets as TODAY, Kathie Lee & Hoda, Rachael Ray, Entertainment Tonight, Woman’s Day online, Women’s Health online, PEOPLE magazine, YAHOO Shine and many others.

In fact, Kirstie is already 10 pounds down. As planned, the second spot in our campaign has hit the airwaves, featuring a newly invigorated Kirstie Alley who has lost weight with Jenny’s proven program. We’ve also updated Jenny Craig’s website to include Kirstie and her journey.

As Kirstie rounds the corner to her final weight loss goal, we’ll be there telling her story in places like jennycraig.com. We can’t express enough just how excited we are to help people finally succeed at losing weight.