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Welcome to CultureRX – Your weekly prescription of what’s trending, what everyone’s talking about, and anything else LRXD thinks you should know.
Hot in Food & Drink
Next Food Movement: Indigenous Dining
The next evolution in the ongoing movement to eat local and organic might be indigenous foods, Wunderman Thompson Intelligence reports. Beyond the growing visibility of indigenous chefs, there are more pioneers who are discovering new plant life that could become a staple of consumption for us all in the future. Spanish chef Ángel León is experimenting with dishes made from seagrasses and “trash fish” (pandora, krill, sea bream, mackerel, and moray eel). If successful, his underwater seagrasses could fight erosion and turn millions of hectares of underwater coastlines into a source of food.
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Are “Relaxation Drinks” the Self-Care Alternative to Alcohol?
Relaxation drinks have exploded as a category in recent years with brands such as Kin and Recess. Now, Pepsi is the latest to hop on the trend with their new “Driftwell” beverage. Such drinks promise benefits from sleep to better relaxation and focus.
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The Latest in Emerging Media
The Live Creation of Bridgerton the Musical
The Netflix show Bridgerton has not only garnered record-breaking viewings, it’s also the source of inspiration for the latest TikTok musical. This time it’s a little different. Two female Gen Z musicians are taking their audiences with them through the journey of writing and producing every song for a “musical concept album.” The talent is stunning and the songs are done in a matter of hours over Instagram and TikTok live. Will this inspire more live creating?
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Game Streaming Viewership Doubled During the Pandemic
A report shows that overall viewership across Facebook Gaming, Mixer, Twitch, and YouTube Gaming was up 78.5%, with Twitch occupying the top spot. Mixer shuttered in July, with its users transitioned to Facebook Gaming in June. Facebook Gaming saw the biggest individual bump but still has a smaller market share than Twitch and YouTube.
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New Resources for Consumers
“Good On You”: Directory Rates Brands on Sustainability
Meet the online database that rates brands based on their impact on the environment. “Good On You” is sort of like Rotten Tomatoes for brands. Apps like these are becoming go-to’s for consumers, leading us into the age where brand loyalty is rooted in a company’s beliefs, values, and most importantly, action. Check it out here:
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