Looks Like Sugar. Tastes Like Sugar. It’s Not Sugar.

Sola, a sugar substitute with 75% fewer calories and zero net carbs, was introduced in a line of low-carb and low-sugar branded products. Sola – which is made out of sweeteners found in fruits, vegetables and dairy products – looks, tastes, measures, browns and caramelizes just like sugar, but it contains 75% fewer calories and zero net carbs.

Sola ice cream, yogurt, smoothies, bread, granola and granola bars hit shelves at Harris Teeter in the Southeast and Hy-vee stores in the Midwest in early March.

For a product that can make you believe in, and love, sugar substitutes, we knew the package design had to be a knockout. The bright red design we created is offset by a swatch of complementary color – a different hue for every SKU – and gives shoppers a peak at each product through cutaway windows. Sparse expository copy in white relays the most pertinent information on the front of each package. Sola Bread, for instance is delightfully seeded and contains 80 calories, 4 net carbs, 6 grams of protein and 50% less sugar than the average whole wheat slice.

We used the angled color blocking and transparent windows to create something eye catching and iconic at shelf,” said Creative Director Andy Dutlinger. “It was also essential to communicate to shoppers that these products allow them to cut out sugar without sacrificing the taste they’ve always loved.

Sola was developed in 2012 by Ryan Turner, a private chef from Great Britain who’s known for creating healthy, delicious, low-carb meals and desserts. Sola has a low-glycemic response, replaces sugar gram for gram, retains its structure in baking and has no aftertaste. It’s a great substitute for sugar in recipes, so it will also be sold as an additive.