LRXD Names Gary Gonya Chief Strategy Officer — Plans to Expand Department Under His Leadership

With 2020 now underway, we have big plans in the works. Of course, for any plan to be successful, you need to begin with a rock-solid foundation. That’s Gary Gonya — our new Chief Strategy Officer.

With more than 25 years of planning and strategy experience at top agencies, including Doner, Leo Burnett, Deutsch and CPB, Gary has been integral in driving the strategic vision for many successful advertising, digital, design and media campaigns. Most recently, he co-founded Peace Innovations Team — a company that created an innovative methodology designed to improve sustainable peace engagements — and served as Head of Strategy for Sid Lee’s Los Angeles and Toronto offices, working with key clients such as The North Face and Mitsubishi Motors.

Along with Gary, we’ve set our eyes on evolving LRXD’s strategy department to offer new depth and breadth across every area in which we operate.

“Gary is a great strategy leader, but it was equally important that he be able to provide a path to developing a true strategy department and a discipline that gets integrated throughout all elements of the agency,” said LRXD CEO, Kelly Reedy. “With his guidance, we are strategically building out this important department.”

In addition to his strategic expertise, Gary brings a great deal of creative and cultural insight to our team as well, with a background in abstract sculpture and a strong interest in personal and spiritual growth. Gary saw in the agency what we saw in him — a chance to deliver our mission of bringing more health and happiness to our clients and their customers.

Says Gonya, “Work that promotes better products that enhance people’s lives and are better for society and the planet is deeply meaningful for me. My vision is to apply a strategic approach to the agency’s strengths — its AOR relationships, design discipline and media offering — and integrate them in a way that brings value to the client and elevates the work we do.”

If you want to learn more from Gary himself, click here to read a recent interview.