The CultureRX Update – 5/19
Welcome to CultureRX where we fill you in on all the things we’ve been chatting/Slacking/Zooming about at LRXD this month.
Brands Prioritize Pronouns and Privacy
Instagram Adds Pronouns to Profiles
Instagram is rolling out a feature that allows users to choose up to four pronouns to display on their profile, either publicly or just to their followers.
Apple Lets You Decide Who Tracks You…
Apple’s latest software update includes a new privacy tool, App Tracking Transparency, that essentially asks for our consent before an app follows our activities to share information with third party advertisers. If we say no, the app must stop monitoring and sharing our data. The real question is, would anyone want to be tracked online for the sake of seeing more relevant digital ads given the choice? And will this privacy update ultimately change the ad industry?
…In Related News, This Data Tracking Startup is Making Waves in the UK
In a recent episode of Dragon’s Den (the UK’s Shark Tank), one man gave “one of the best pitches [they’ve] ever heard.” His company, Gener8, incentivizes online users to share their data by rewarding them with points they can redeem for products, gift cards, or charity donations. And since the internet powers that be probably have all of our data anyway, we say SIGN US UP!
Gen-Z Has a New Word
New Term to Know: “Cheugy”
“Cheugy,” according to its inventor, 23-year-old software developer Gaby Rasson, can be used to describe “people who [are] slightly off-trend,” or outdated. Here are a few things that are “Cheugy”:
- Minion memes
- Chevron print
- Cake pops
- #Girlboss mugs
- Live, Laugh, Love signs
- Being a Disney adult
- Floppy hats with words on them
The term is difficult to define, but generally, if someone gives you part 2010 aesthetic, part #girlboss energy…they’re a big ol’ cheug.
Delicious Social We Have Our Eye On
The Pinterest of Recipes
With no frills or celebrities, Cookpad is a popular social recipe site that was started in Japan and is gaining popularity around the world. It hasn’t quite hit in the U.S. yet, but has a small, fervent following among immigrants.
