The Future Is: Antidotes

Immunity is becoming the new status. One desire that has continually reinvented itself throughout history is the antidote. And more specifically, our drive to find a panacea to support ease of living in many different areas. The term eraser economy is shaping the way we think about remedies that foster healthier, happier lifestyles.

We will continue to see a rise over the coming years in ‘eraser products’ for protection and self-modulation. These products help reverse the negative effects of anything that might harm our minds and bodies. Think anti-hangover, anti-addiction, anti-toxin, anti-radiation, anti-pollution solutions, and even products for appetite control. The popularity and refinement of these tools is rapidly growing.

NOW: REAL-TIME WINE PURIFIERS

What’s Fresh: Ullo decanters and ‘TheWand’ stir sticks help people with allergies to enjoy a glass of vino without the worry. They use patented technology to remove histamines and sulfites from wine. Fewer sulfites means fewer allergic reactions, fewer headaches and common hangover side effects.

How it changes the game: This innovation removes obstacles and increases the opportunity for wine consumption in the future. Preventive action steps like this will increase sales and promote more peace of mind for consumers.

3 Action Steps for Brands:

• Create short surveys for consumers to poll how they really feel using or ingesting your products.
• Take a look at your supply chain. Is there a way to remove histamines and/or sulfites before they reach increasingly sensitive consumers?
• Could this technology serve as a potential new customer-experience model for removing allergens in real time from food that we really want to have but can’t, due to allergies or dietary restrictions?

NOW: RECOOP SUPPLEMENTS

What’s Fresh: Stimulants have been on the rise as we adapt to faster lifestyles. Recoop, and products like it, can help our body counteract the effects of being overstimulated, shifting us out of the jitters and into a calmer flow again.

How it changes the game: We can utilize supplements as antidotes to prepare for what may happen next.

3 Action Steps for Brands:

• If you are a supplement brand, you can help consumers manage the side effects of the stimulants in their life.
• Messaging will increasingly include the benefit of ‘preparation care.’
• There is an opportunity for brands to create ‘morning after’ protocols.

NEXT: NEURO HEALING

What’s Emerging: Elon Musk’s company is pushing the boundaries of neural healing. Neuralink is building devices that could potentially help people who have forms of paralysis. Other emerging technologies are attempting to help people erase painful memories.

How it creates the future: Gives patients with disabilities more ways to move, communicate and heal.

3 Things to Prepare for:

• New neuro-tech treatments for patients suffering from PTSD.
• Advancements that help the elderly remember wonderful, forgotten moments from the past.
• We will someday have the ability to type with our minds, instead of our hands on our devices.

HAPPENINGS ON HUMBOLDT

Our Financial Director, Emily McCullough is an athlete, powered by plants! She and her husband have ridden the Pedal The Plains ride 5 years in a row and she also teaches spin at a local gym called Endorphin in Denver. Taking in days of biking helps lubricate that mathematical brilliant mind of hers.