It’s simply human: the older you get, the younger you want to be. Adult Beverage Company obliges that desire by allowing you to re-taste your youth at 40 proof — with their alcohol-spiked chocolate milk, strawberry milk and limeade classic childhood-flavored drinks. We’re helping this new company with positioning, packaging, advertising, web and grassroots to get the most out of their burgeoning brand. And it’s working on a scale no one ever anticipated it would.