For Blue Sky Soda, real is what counts. Since 1971, they’ve been dedicated to honest ingredients, true to nature flavors and an appreciation for authentic experiences. In targeting a millennial audience, we knew shouting to “buy our soda” wouldn’t work. Instead, we took a more authentic approach.

Covered in messages of authenticity and appreciation of the world around us, the Blue Sky food truck made its way to charity functions — and anywhere else do-gooders were active — to show support for the community roots they were strengthening and to put cans in hands.

To continue our mission of authentic experiences, we hosted an event dedicated to getting a taste of the world around us. Local influencers were invited to a beautiful farmette for an evening of farm-fresh eats cooked up by chef and restauranteur, Justin Brunson. With locally sourced ingredients and libations, the evening was a celebration of authentic flavors, fresh air and great company.

Advertising and social zeroed in on a millennial group that was socially conscious, relished the notion of doing good and existed in high concentration in Colorado.

“The crafted and specialty beverage category is a fast-changing, dynamic category. We see great opportunities for growth in this emerging part of the beverage business.”