Any snack lover knows that jolt of dopamine that comes with turning their grocery cart down the snack aisle. So many choices, so many flavors and so much salt. Yet, while tasty in the moment, these empty pretenders ultimately drain your energy and eat away your focus, leaving only lethargy behind.

Which made for an opening for Harvest Snaps and their baked veggie snacks to make the jump from the veggie section of the store to the big leagues – the snack aisle. Because unlike the competitors, Harvest Snaps had the makings of a unique promise buried within their very recipe.

Our objective: Elevate Harvest Snaps beyond “another healthy snack” to one that not only tastes great but gives you the sustained energy to keep charging through your day.

The pulse-powered, protein-baked veggies and bold flavors of Harvest Snaps invigorate the senses and give you the energy to feel your best, be yourself and make the most of every moment.

“Big Veggie Energy.” As most consumers are unaware of the value of “pulse veggies,” we created content around the easily relatable and culturally congruous idea of Big Veggie Energy. Through vibrant colors and eye-catching animated patterns, we brought the feel-good energy and bold flavor of Harvest Snaps to life within the social media universe, prompting consumers to consider not just the flavor of the snack, but also the fuel for their day that lays within.

After only two months, we saw a jump in both overall velocity and market share, with 4 of our 11 markets reflecting a positive impact on growth. Additionally, our Macro influencer efforts saw our engagements increase from 2.5K to 17K – despite using fewer influencers across the campaign.