As the first company to put healing herbs into capsules, Nature’s Sunshine has spent more than 50 years traveling the Earth in search of the most powerful ingredients. They’ve also spent 50 years relying on practitioners to sell their products for them.

Our objective: Meaningfully evolve Nature’s Sunshine into a direct-to-consumer brand and differentiate them from the sea of sameness in the supplement category by providing more than just purity claims, but the promise of feeling your best.

By trialing new products with our core audience, we discovered that when they turned themselves over to the power of Nature’s Sunshine supplements, they felt they could go places — physically, mentally and emotionally — that they’d never be able to otherwise.

“Be a Force of Nature.” Through our campaign, we demonstrated that there simply are no limits when you use nature to power you. We used a unique direct-to-consumer strategy to create a compelling consumer journey across channels that educated and removed barriers to purchase.

With carefully crafted work and precise media execution, advertising helped drive record-setting revenue for the 50-year-old company. Additionally, Nature’s Sunshine’s stock price rose 137% during our first year of involvement with the organization.